{"id":58998,"date":"2023-12-07T10:33:24","date_gmt":"2023-12-07T18:33:24","guid":{"rendered":"https:\/\/electricalnews.com\/?p=58998"},"modified":"2023-12-07T10:33:26","modified_gmt":"2023-12-07T18:33:26","slug":"absolute-services-basically-doubled-in-size-every-year-with-investment-in-servicetitan","status":"publish","type":"post","link":"https:\/\/electricalnews.com\/absolute-services-basically-doubled-in-size-every-year-with-investment-in-servicetitan\/","title":{"rendered":"Absolute Services \u2018Basically Doubled in Size Every Year\u2019 with Investment in ServiceTitan"},"content":{"rendered":"\n

<\/p>\n\n\n\n

A common theme among ServiceTitan users is that the cost is best looked on as an investment.
Businesses who use the cloud-based software for the trades do not deny that the initial
assessment of costs might cause a bit of angst. But once the software is up and running, what
seemed costly initially is merely the start of something beneficial.
<\/p>\n\n\n\n

Want to grow your business? It\u2019s not an expense. It\u2019s an investment in a better company.
That\u2019s exactly the experience of Vince Heuser and Kasey Thorn of Absolute Services in
northern Kentucky. \u201cFrom the time that we\u2019ve gotten ServiceTitan, we\u2019ve basically doubled in
size every year,\u201d said Heuser, the company\u2019s owner and founder. \u201cWe also added HVAC and
plumbing in 2019, and six months after that electrical.\u201d
<\/p>\n\n\n\n

Which means that with the help of ServiceTitan, a garage door business was able to add
three more divisions and open a new office in Lexington to go with Louisville and Elizabethtown
\u2013 while annually doubling revenue. \u201cWe actually doubled four years in a row,\u201d Heuser said.
\u201cAnd we will probably double again. That\u2019s my goal. \u201cActually, my goal is to almost triple this
year.\u201d
<\/p>\n\n\n\n

When Absolute started with ServiceTitan in 2017, it had $1 million in business. Four
years and a few months later, it does $10 million.
<\/p>\n\n\n\n

To be fair, neither Heuser or ServiceTitan would say that the affiliation with the software
was the sole reason for growth. At about the same time as he brought ServiceTitan on board,
Heuser joined CEO Warrior, which helps give service businesses strategies, processes and
resources to grow the business and scale profitability.
<\/p>\n\n\n\n

But ServiceTitan certainly contributed. Heuser started Absolute Overhead Door Service
in 2008 when he lost a job with a construction company during the recession. He realized if he
wanted to do the work, he had to own his business. \u201cIncome was the main thing,\u201d he said. \u201cI like
to eat.\u201d
<\/p>\n\n\n\n

Nine years later, the company hit $1 million in revenues. \u201cBut I was still in a truck, and I
was working seven days a week, and it pretty much sucked \u2013 though it wasn\u2019t horrible,\u201d he said.
It was then that he discovered The Home Service Expert podcast of Tommy Mello, who
grew A1 Garage Door Service into a $44 million juggernaut. Mello talked in one podcast episode
about how ServiceTitan had helped him, which led Heuser to switch software . \u201cOnce we got
into ServiceTitan, because ServiceTitan pulled our data in through QuickBooks, I quickly saw,
\u2018Man, we suck,\u2019 in terms of average ticket and closing rates,\u201d Heuser said.
<\/p>\n\n\n\n

One specific way that ServiceTitan made a difference was in the red\/green\/yellow codes
on forms and inspection reports. The color-coded system easily showed potential customers what
was lacking or needed in their systems. Previously, Absolute had used checkboxes. \u201cWhat’s more
effective, a checkmark or a red\/green\/yellow?\u201d Heuser said. \u201cI mean if I show you
red\/green\/yellow, you know what that means, I don’t have to explain it.\u201d
<\/p>\n\n\n\n

If red is predominant on the 30-point inspection list, the customer immediately can see
the issues. Which gives Absolute\u2019s techs a chance to explain suggested remedies. \u201cWhen they
see red, they listen to why,\u201d Heuser said.
<\/p>\n\n\n\n

The average ticket \u201cskyrocketed,\u201d Heuser said. \u201cI mean overnight. \u201dWhen he saw the
impact on garage doors, he changed the forms for all the facets of the business.
ServiceTitan also allowed Absolute to track marketing in more precise and informative
ways. \u201cIt was eye-opening to see that the stuff that we thought were our best sources of revenue
were actually some of the worst sources of revenue,\u201d he said.<\/p>\n\n\n\n

Thorn, Absolute\u2019s Marketing Manager, said that tracking of CSRs has helped the
company schedule better to meet demand. And Payroll Pro has helped, as has the ability to break
down KPIs and revenue individually. \u201cWe’ll have two technicians side-by-side,\u201d Heuser said.
\u201cMaybe they have the same revenue for the week, or close to the same revenue. But when you
look at the KPIs, I can tell you what they’re doing on the job.
<\/p>\n\n\n\n

\u201cOne guy may have a 50% close rate and a thousand-dollar average ticket, and the next
guy may have a 80% close rate and a very low average ticket. That tells you: Are they presenting
options? Are they only giving one option? \u201cI call them the “Babe Ruth guys” because we have
some that they will only swing for the fence, every single time. They only give one option, the
super high-dollar option.
<\/p>\n\n\n\n

\u201cIf the customer says \u2018no,\u2019 they turn around and walk out. So they strike out. You can see
what they’re doing wrong with that, so we know what to coach on.\u201d
Thorn and Heuser both acknowledge \u2013 and ServiceTitan understands — that onboarding
can be daunting. But they both promise it\u2019s worth the effort. \u201cYou have to have it,\u201d Heuser said.
\u201cThere’s only maybe a couple other softwares out there that can even come close to giving the
data that ServiceTitan gives. If you don’t have at least something to that effect, you are not going
to be anywhere near as successful as you could be or should be.\u201d<\/p>\n\n\n\n

To learn more about ServiceTitan, please visit: https:\/\/www.servicetitan.com<\/a>.<\/p>\n\n\n\n

\"ServiceTitan\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

A common theme among ServiceTitan users is that the cost is best looked on as an investment.Businesses who use the cloud-based software for the trades<\/p>\n","protected":false},"author":53,"featured_media":58999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_cbd_carousel_blocks":"[]","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6383],"tags":[],"class_list":["post-58998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-products"],"yoast_head":"\nAbsolute Services \u2018Basically Doubled in Size Every Year\u2019 with Investment in 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