{"id":55470,"date":"2021-02-27T11:40:00","date_gmt":"2021-02-27T19:40:00","guid":{"rendered":"https:\/\/electricalnews.com\/?p=55470"},"modified":"2021-02-26T11:57:39","modified_gmt":"2021-02-26T19:57:39","slug":"announcing-the-creation-of-global-lighting-controls","status":"publish","type":"post","link":"https:\/\/electricalnews.com\/announcing-the-creation-of-global-lighting-controls\/","title":{"rendered":"Announcing the Creation of Global Lighting &#038; Controls"},"content":{"rendered":"\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>A Unique Lighting Industry Sales and Consulting Company<\/em><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>SLINGER, WI \u2013 Global Lighting &amp; Controls LLC (GL&amp;C), a North American wide \u201cPreeminent Rep Agency\u201d and consulting firm serving the North American lighting industry, has announced its formation.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Lighting control experts and industry veterans, Rob Rueth, Ward Christensen and Michael \u201cMJ\u201d Johnson have partnered to assist both foreign and domestic lighting and control manufacturers navigate the complex sales process in North America.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201cThere are some fantastic companies in Europe with products and technologies not currently being utilized in North America,\u201d President Rueth said. \u201cThese companies have shied away from the U.S. market because of the complexities of our rep agency model.\u201d<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>GL&amp;C provides sales services for both component and finished good manufacturers. GL&amp;C contracts and manages local lighting rep agents on behalf of lighting fixture and control companies and other finished goods manufacturers. It is a turnkey service that includes order entry, technical support, warranty processing and commission payments for the agents. In addition, GL&amp;C can provide regional sales managers to support the reps and the manufacturers.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>GL&amp;C also represents component manufacturers (drivers, sensors, chips, boards, etc.) marketing those products to fixture and control system manufacturers for the OEM market.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201cWhen we started, we expected the majority of our partners to be European manufacturers, but we are actually representing just as many U.S. based companies,\u201d Vice President Christensen noted.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>GL&amp;C will launch these new technologies and open standard protocols for integration into lighting fixtures and existing control systems. \u201cIntelligent lighting is the key to the Internet of Things,\u201d Vice President Johnson said. \u201cWe\u2019ve selected a unique group of companies that have developed the key communication and power technologies that will take us into the future.\u201d<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In addition to sales services, GL&amp;C also provides new product consulting and development, marketing services and product logistics and warehousing.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For more information, please visit: <a href=\"http:\/\/www.globlalightingcontrols.com\">www.globlalightingcontrols.com<\/a>.<\/p>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-medium is-resized\"><a href=\"https:\/\/i0.wp.com\/electricalnews.com\/wp-content\/uploads\/2021\/02\/GlobalCreation-web.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/electricalnews.com\/wp-content\/uploads\/2021\/02\/GlobalCreation-web.jpg?resize=300%2C150&#038;ssl=1\" alt=\"Announcing the Creation of Global Lighting &amp; 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