{"id":41473,"date":"2015-10-20T08:44:56","date_gmt":"2015-10-20T15:44:56","guid":{"rendered":"https:\/\/electricalnews.com\/?p=41473"},"modified":"2018-04-04T11:14:44","modified_gmt":"2018-04-04T18:14:44","slug":"makita-joins-forces-with-soccer-authority-felix-fernandez","status":"publish","type":"post","link":"https:\/\/electricalnews.com\/makita-joins-forces-with-soccer-authority-felix-fernandez\/","title":{"rendered":"Makita Joins Forces with Soccer Authority F\u00e9lix Fern\u00e1ndez"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/electricalnews.com\/wp-content\/uploads\/2015\/10\/Makita.png?ssl=1\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-41474\" src=\"https:\/\/i0.wp.com\/electricalnews.com\/wp-content\/uploads\/2015\/10\/Makita.png?resize=600%2C300&#038;ssl=1\" alt=\"Makita Joins Forces with Soccer Authority F\u00e9lix Fern\u00e1ndez\" width=\"600\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/electricalnews.com\/wp-content\/uploads\/2015\/10\/Makita.png?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/electricalnews.com\/wp-content\/uploads\/2015\/10\/Makita.png?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/electricalnews.com\/wp-content\/uploads\/2015\/10\/Makita.png?resize=315%2C157&amp;ssl=1 315w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Makita U.S.A., Inc. continues to advance its leadership position in marketing to Hispanic contractors with a new partnership with Univision co-host F\u00e9lix Fern\u00e1ndez.<\/p>\n<p>Fern\u00e1ndez, a recognized voice in Spanish language sports media and former goalkeeper on the Mexican National Team, joins Makita as a brand ambassador and spokesman. The partnership increases Makita\u2019s already high visibility among Hispanic contractors. Makita is the Official Power Tool Sponsor of the Mexican National Soccer Team (MNT), and the Official Power Tool Sponsor of Major League Soccer (MLS).<\/p>\n<p>&#8220;In the Hispanic-American community soccer is more than just a favorite sport, it\u2019s a passion,&#8221; said Raquel Portillo, Marketing Specialist, Emerging Markets. &#8220;As a former player on the Mexican National Team and as a broadcaster on Univision, F\u00e9lix Fern\u00e1ndez is a trusted voice in Spanish language sports media for millions of soccer fans. As a brand ambassador, F\u00e9lix will further drive Makita\u2019s strong presence in the world of soccer and the connection with Hispanic pro contractors.&#8221;<\/p>\n<p>&#8220;As a former Mexican goalkeeper, I am proud to be a team player with a champion brand like Makita,&#8221; said Fern\u00e1ndez. &#8220;Performing on the field, I always search for the best quality gloves. In the same way, today&#8217;s contractors search for the best quality tools and Makita meets this demand. In this partnership, the Mexico National Team and Makita are one team, so I am honored to be a part of this championship team!&#8221;<\/p>\n<p>F\u00e9lix Fern\u00e1ndez (born January 11, 1967 in Mexico City) is a retired Mexican football goalkeeper. He was part of the Mexican National team in the World Cup in 1994. Presently, he is on Univision Deportes on a variety of soccer shows and on Rep\u00fablica Deportiva. He has covered three World Cups for Univision and has written three books. In his honor, FC Atlante retired his number which was the number 12.<\/p>\n<p>Makita\u2019s partnership with F\u00e9lix Fern\u00e1ndez will include promotions built around Fern\u00e1ndez\u2019s personality and profile. This is in addition to Makita\u2019s exhibitions at pre-game \u201cF\u00fatbol Fiestas\u201d during MNT friendly matches across the USA, exclusive F\u00fatbol Fantasy Camps, and more.<\/p>\n<p>Makita\u2019s focus on the Hispanic contractor is best demonstrated in the ongoing &#8220;Build Your Dreams&#8221; initiative. The campaign links the best-in-class performance of Makita Tools with increased efficiency on the job site, and the potential for contractors to spend more time off the job site to focus on dreams and aspirations centered on home and family.<\/p>\n<p>Visit: <a href=\"http:\/\/makitatools.com\">makitatools.com\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; Makita U.S.A., Inc. continues to advance its leadership position in marketing to Hispanic contractors with a new partnership with Univision co-host F\u00e9lix Fern\u00e1ndez.<\/p>\n","protected":false},"author":53,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_cbd_carousel_blocks":"[]","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2941],"tags":[],"class_list":["post-41473","post","type-post","status-publish","format-standard","hentry","category-national"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Makita Joins Forces with Soccer Authority F\u00e9lix Fern\u00e1ndez -<\/title>\n<meta name=\"description\" content=\"Makita\u2019s partnership with F\u00e9lix Fern\u00e1ndez will include promotions built around Fern\u00e1ndez\u2019s personality and profile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/electricalnews.com\/makita-joins-forces-with-soccer-authority-felix-fernandez\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Makita Joins Forces with Soccer Authority F\u00e9lix Fern\u00e1ndez\" \/>\n<meta property=\"og:description\" content=\"Makita\u2019s partnership with F\u00e9lix Fern\u00e1ndez will include promotions built around Fern\u00e1ndez\u2019s personality and profile.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/electricalnews.com\/makita-joins-forces-with-soccer-authority-felix-fernandez\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ElectricalNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-20T15:44:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-04-04T18:14:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/electricalnews.com\/wp-content\/uploads\/2015\/10\/Makita.png\" \/>\n<meta name=\"author\" content=\"Electrical News\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Electrical News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/electricalnews.com\/makita-joins-forces-with-soccer-authority-felix-fernandez\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/electricalnews.com\/makita-joins-forces-with-soccer-authority-felix-fernandez\/\"},\"author\":{\"name\":\"Electrical News\",\"@id\":\"https:\/\/electricalnews.com\/#\/schema\/person\/15da412b2a43d6a86f80b9c26e52d851\"},\"headline\":\"Makita Joins Forces with Soccer Authority F\u00e9lix Fern\u00e1ndez\",\"datePublished\":\"2015-10-20T15:44:56+00:00\",\"dateModified\":\"2018-04-04T18:14:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/electricalnews.com\/makita-joins-forces-with-soccer-authority-felix-fernandez\/\"},\"wordCount\":434,\"publisher\":{\"@id\":\"https:\/\/electricalnews.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/electricalnews.com\/makita-joins-forces-with-soccer-authority-felix-fernandez\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/electricalnews.com\/wp-content\/uploads\/2015\/10\/Makita.png\",\"articleSection\":[\"National\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/electricalnews.com\/makita-joins-forces-with-soccer-authority-felix-fernandez\/\",\"url\":\"https:\/\/electricalnews.com\/makita-joins-forces-with-soccer-authority-felix-fernandez\/\",\"name\":\"Makita Joins Forces with Soccer Authority F\u00e9lix Fern\u00e1ndez -\",\"isPartOf\":{\"@id\":\"https:\/\/electricalnews.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/electricalnews.com\/makita-joins-forces-with-soccer-authority-felix-fernandez\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/electricalnews.com\/makita-joins-forces-with-soccer-authority-felix-fernandez\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/electricalnews.com\/wp-content\/uploads\/2015\/10\/Makita.png\",\"datePublished\":\"2015-10-20T15:44:56+00:00\",\"dateModified\":\"2018-04-04T18:14:44+00:00\",\"description\":\"Makita\u2019s partnership with F\u00e9lix Fern\u00e1ndez will include promotions built around Fern\u00e1ndez\u2019s personality and profile.\",\"breadcrumb\":{\"@id\":\"https:\/\/electricalnews.com\/makita-joins-forces-with-soccer-authority-felix-fernandez\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/electricalnews.com\/makita-joins-forces-with-soccer-authority-felix-fernandez\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/electricalnews.com\/makita-joins-forces-with-soccer-authority-felix-fernandez\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/electricalnews.com\/wp-content\/uploads\/2015\/10\/Makita.png?fit=600%2C300&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/electricalnews.com\/wp-content\/uploads\/2015\/10\/Makita.png?fit=600%2C300&ssl=1\",\"width\":600,\"height\":300,\"caption\":\"Makita Joins Forces with Soccer Authority F\u00e9lix Fern\u00e1ndez\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/electricalnews.com\/makita-joins-forces-with-soccer-authority-felix-fernandez\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/electricalnews.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Makita Joins Forces with Soccer Authority F\u00e9lix Fern\u00e1ndez\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/electricalnews.com\/#website\",\"url\":\"https:\/\/electricalnews.com\/\",\"name\":\"Electrical News\",\"description\":\"The Industry&#039;s Choice for News\",\"publisher\":{\"@id\":\"https:\/\/electricalnews.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/electricalnews.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/electricalnews.com\/#organization\",\"name\":\"Electrical News\",\"url\":\"https:\/\/electricalnews.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/electricalnews.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/electricalnews.com\/wp-content\/uploads\/2024\/01\/cropped-IMG_0AC5A4CF6759-1-e1720719493936.jpeg?fit=2181%2C316&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/electricalnews.com\/wp-content\/uploads\/2024\/01\/cropped-IMG_0AC5A4CF6759-1-e1720719493936.jpeg?fit=2181%2C316&ssl=1\",\"width\":2181,\"height\":316,\"caption\":\"Electrical News\"},\"image\":{\"@id\":\"https:\/\/electricalnews.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ElectricalNews\/\",\"https:\/\/x.com\/ElectricalNews\",\"https:\/\/www.instagram.com\/electricalnews\/\",\"https:\/\/www.linkedin.com\/company\/electrical-news\/?viewAsMember=true\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/electricalnews.com\/#\/schema\/person\/15da412b2a43d6a86f80b9c26e52d851\",\"name\":\"Electrical News\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/electricalnews.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/346319322006a6c9a4b268d32152acef?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/346319322006a6c9a4b268d32152acef?s=96&d=mm&r=g\",\"caption\":\"Electrical News\"},\"sameAs\":[\"https:\/\/electricalnews.com\"],\"url\":\"https:\/\/electricalnews.com\/author\/marie-g\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Makita Joins Forces with Soccer Authority F\u00e9lix Fern\u00e1ndez -","description":"Makita\u2019s partnership with F\u00e9lix Fern\u00e1ndez will include promotions built around Fern\u00e1ndez\u2019s personality and profile.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/electricalnews.com\/makita-joins-forces-with-soccer-authority-felix-fernandez\/","og_locale":"en_US","og_type":"article","og_title":"Makita Joins Forces with Soccer Authority F\u00e9lix Fern\u00e1ndez","og_description":"Makita\u2019s partnership with F\u00e9lix Fern\u00e1ndez will include promotions built around Fern\u00e1ndez\u2019s personality and profile.","og_url":"https:\/\/electricalnews.com\/makita-joins-forces-with-soccer-authority-felix-fernandez\/","article_publisher":"https:\/\/www.facebook.com\/ElectricalNews\/","article_published_time":"2015-10-20T15:44:56+00:00","article_modified_time":"2018-04-04T18:14:44+00:00","og_image":[{"url":"https:\/\/electricalnews.com\/wp-content\/uploads\/2015\/10\/Makita.png","type":"","width":"","height":""}],"author":"Electrical News","twitter_misc":{"Written by":"Electrical News","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/electricalnews.com\/makita-joins-forces-with-soccer-authority-felix-fernandez\/#article","isPartOf":{"@id":"https:\/\/electricalnews.com\/makita-joins-forces-with-soccer-authority-felix-fernandez\/"},"author":{"name":"Electrical News","@id":"https:\/\/electricalnews.com\/#\/schema\/person\/15da412b2a43d6a86f80b9c26e52d851"},"headline":"Makita Joins Forces with Soccer Authority F\u00e9lix Fern\u00e1ndez","datePublished":"2015-10-20T15:44:56+00:00","dateModified":"2018-04-04T18:14:44+00:00","mainEntityOfPage":{"@id":"https:\/\/electricalnews.com\/makita-joins-forces-with-soccer-authority-felix-fernandez\/"},"wordCount":434,"publisher":{"@id":"https:\/\/electricalnews.com\/#organization"},"image":{"@id":"https:\/\/electricalnews.com\/makita-joins-forces-with-soccer-authority-felix-fernandez\/#primaryimage"},"thumbnailUrl":"https:\/\/electricalnews.com\/wp-content\/uploads\/2015\/10\/Makita.png","articleSection":["National"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/electricalnews.com\/makita-joins-forces-with-soccer-authority-felix-fernandez\/","url":"https:\/\/electricalnews.com\/makita-joins-forces-with-soccer-authority-felix-fernandez\/","name":"Makita Joins Forces with Soccer Authority F\u00e9lix Fern\u00e1ndez -","isPartOf":{"@id":"https:\/\/electricalnews.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/electricalnews.com\/makita-joins-forces-with-soccer-authority-felix-fernandez\/#primaryimage"},"image":{"@id":"https:\/\/electricalnews.com\/makita-joins-forces-with-soccer-authority-felix-fernandez\/#primaryimage"},"thumbnailUrl":"https:\/\/electricalnews.com\/wp-content\/uploads\/2015\/10\/Makita.png","datePublished":"2015-10-20T15:44:56+00:00","dateModified":"2018-04-04T18:14:44+00:00","description":"Makita\u2019s partnership with F\u00e9lix Fern\u00e1ndez will include promotions built around Fern\u00e1ndez\u2019s personality and profile.","breadcrumb":{"@id":"https:\/\/electricalnews.com\/makita-joins-forces-with-soccer-authority-felix-fernandez\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/electricalnews.com\/makita-joins-forces-with-soccer-authority-felix-fernandez\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/electricalnews.com\/makita-joins-forces-with-soccer-authority-felix-fernandez\/#primaryimage","url":"https:\/\/i0.wp.com\/electricalnews.com\/wp-content\/uploads\/2015\/10\/Makita.png?fit=600%2C300&ssl=1","contentUrl":"https:\/\/i0.wp.com\/electricalnews.com\/wp-content\/uploads\/2015\/10\/Makita.png?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Makita Joins Forces with Soccer Authority F\u00e9lix Fern\u00e1ndez"},{"@type":"BreadcrumbList","@id":"https:\/\/electricalnews.com\/makita-joins-forces-with-soccer-authority-felix-fernandez\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/electricalnews.com\/"},{"@type":"ListItem","position":2,"name":"Makita Joins Forces with Soccer Authority F\u00e9lix Fern\u00e1ndez"}]},{"@type":"WebSite","@id":"https:\/\/electricalnews.com\/#website","url":"https:\/\/electricalnews.com\/","name":"Electrical News","description":"The Industry&#039;s Choice for News","publisher":{"@id":"https:\/\/electricalnews.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/electricalnews.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/electricalnews.com\/#organization","name":"Electrical News","url":"https:\/\/electricalnews.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/electricalnews.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/electricalnews.com\/wp-content\/uploads\/2024\/01\/cropped-IMG_0AC5A4CF6759-1-e1720719493936.jpeg?fit=2181%2C316&ssl=1","contentUrl":"https:\/\/i0.wp.com\/electricalnews.com\/wp-content\/uploads\/2024\/01\/cropped-IMG_0AC5A4CF6759-1-e1720719493936.jpeg?fit=2181%2C316&ssl=1","width":2181,"height":316,"caption":"Electrical News"},"image":{"@id":"https:\/\/electricalnews.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ElectricalNews\/","https:\/\/x.com\/ElectricalNews","https:\/\/www.instagram.com\/electricalnews\/","https:\/\/www.linkedin.com\/company\/electrical-news\/?viewAsMember=true"]},{"@type":"Person","@id":"https:\/\/electricalnews.com\/#\/schema\/person\/15da412b2a43d6a86f80b9c26e52d851","name":"Electrical News","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/electricalnews.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/346319322006a6c9a4b268d32152acef?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/346319322006a6c9a4b268d32152acef?s=96&d=mm&r=g","caption":"Electrical News"},"sameAs":["https:\/\/electricalnews.com"],"url":"https:\/\/electricalnews.com\/author\/marie-g\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/electricalnews.com\/wp-json\/wp\/v2\/posts\/41473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/electricalnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/electricalnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/electricalnews.com\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/electricalnews.com\/wp-json\/wp\/v2\/comments?post=41473"}],"version-history":[{"count":0,"href":"https:\/\/electricalnews.com\/wp-json\/wp\/v2\/posts\/41473\/revisions"}],"wp:attachment":[{"href":"https:\/\/electricalnews.com\/wp-json\/wp\/v2\/media?parent=41473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/electricalnews.com\/wp-json\/wp\/v2\/categories?post=41473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/electricalnews.com\/wp-json\/wp\/v2\/tags?post=41473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}